Thursday, November 17th
11:30 am – 1:00 pm
Redstone Federal Credit Union
220 Wynn Drive
Presented by Marcela Gómez, President & Founder of Marcela Gómez & Associates and Hispanic Marketing Group
Reaching more than 50 million people is a Culture + Language strategy.
Too often marketers define the U.S. Hispanic demographic by the language factor alone, which creates an immediate barrier between the fastest growing demographic in the U.S. and the company’s marketing objectives. The Hispanic or Latino demographic in the United States is more than one market – coming from more than 20 countries, from various education and economic levels, dialects, a variety of sub-cultures and different levels of acculturation and English-language proficiency.
So, how or why would a marketer group all 50 million plus people in one group? Or, If your company is still asking whether or not to target the U.S. Hispanic markets, you are 10 years behind. Using her own life and professional experience as a bi-cultural and bilingual marketer, Marcela Gómez will guide you through the main factors to consider when creating a marketing strategy to reach and communicate with the U.S. Hispanic markets.
Invite your friends!